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Introduction :
Movie-Key Ltd ™. is positioned to become a market leader in delivering multimedia entertainment content, changing the way people rent movies and other media, through the use of its unique, cost- effective digital system.
The technology utilizes the tiny new high capacity memory stick (sometimes referred to as a DiskOnKey as its delivery media and an interactive, Internet-enabled stand for downloading media onto the key. The key is then inserted into a simple add-on set-top box for playback on a TV or computer.
The company expects to reach sales of $50 million within 5 years, from installing multimedia delivery systems, selling system components to third parties and providing content to all the delivery systems.
The vending machine can be installed in hotels, hospitals, central bus stations, train stations, airports, universities, movie rental locations, shopping centers, gas stations, ships and car rental companies.
The company will use the Internet to download encrypted movies and advertising to its interactive stands throughout the world.
In each country or area, Movie-Key’s local operator or third-party franchiser purchases the titles for the hotels where Movie-Key systems are installed.
Movie-Key’s central server encrypts the titles with a proprietary code that allows only Movie-Key’s equipment to play the movies.
Movie-Key’s central server transmits the encrypted movie files over the Internet to the hotel systems.
In each location a dedicated IBM based Kiosk computer serves as the local Movie-Key multimedia rental station.
Titles are thus downloaded to and stored on hotel Movie-Key servers, from which they can be downloaded on demand to 1-2 GB Disk-On-Keys.
Downloading a movie to the memory stick should take no more than 3 minutes, during which time the credit card is read and approved for a transaction.
The customer inserts the memory stick into the Movie-Key set top box, which relays the contents to the TV for viewing.
Managment :
Movie-Key’s management team of highly motivated professionals includes personnel who have been involved in many successful projects in the Pay TV market. The management's collective experience in product development, manufacture and marketing, guarantees a strong basis for worldwide growth.
Michael Fridhendler – CTO
Michael Fridhendler received his M.Sc. in electronic engineering from the Technion in Israel. He has founded and manages R&D companies in the field of GPS, Cellular add-on software applications and assistive devices for the blind.
Avi Erez – CEO and Marketing manager
Avi Erez is the company founder. Movie-Key is the result of his experience in developing and installing Pay TV systems for the last 7 years. He is also deeply involved in developing automatic control systems, a technology required for the Movie-Key automatic interactive stand.
Mr. Erez’s expertise stems from his training and service as a technical officer in the Israeli Air force where he managed a group of over 60 technicians handling complex electronic aviation systems.For the last 28 years Mr. Erez has had his own TV service company.
Sharon Fridhendler – Founder
Sharon Fridhendler together with Avi Erez teamed together to develop the Movie Key system. Sharon finished his study as a practical engineer and served in the Israeli Air Force as an electronic officer.
Movie-key
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