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Movie key vision to content provider companies :
Movie Key is offering content providers the opportunity to enlarge their incomes by selling or renting digital content such as movies and music.
When utilizing this service, Movie Key is giving special attention to the content provider main concerns: protecting their content from copying and keeping their rights.
Movie Key is doing exactly that - we will protect your content from copying and unauthorized usage by utilizing a proprietary, robust encryption and authentication algorithms.
Don’t be afraid to make content pay - it is a mistake to think that any content is uniquely hard to sell. In truth content is no less marketable than any other product.
Making money from content seems simple - get the product right and then get people to pay the right amount for it. Few succeed, however, because of the psychological, technical, legal, creative and marketing barriers. But all products face these barriers; it is time we treated content like any other product. Content has the potential to penetrate our lives - in our TV sets, computers, PDA, cars and houses - as soon as it can be made compelling, useful and easy to pay for. Selling content via Movie Key system would offer a promising way for these companies. A company wishing to sell content with Movie Key solution should bear a few points in mind :
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Sell something people want to pay for. You do not need special effects to attract paying customers. Low-cost ideas can generate significant revenues.
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Content providers need to harness this extra power to develop new forms and surprise us with compelling content, not just send fatter files faster through bigger pipes.
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Make your content easy to find and easy to buy. Content need not be exclusive, as long as it is prominently placed before the right audience. It will take time to teach people to swap money in exchange for convenience and quality.
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Be realistic about your market potential. Most mass market content - general news, sport, weather - will remain easy to access and free. Earning money from content in these areas is difficult. But earning money from content has never been easy.
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Understand where prices come from. Movie Key, along with service provider's cooperation can provide a very low price tag on their products. Content, like all products, requires prices that reflect full value in the customer's eyes. With content, the matter is even more pressing. Pricing for content is unexplored territory. Fresh input from potential customers is the only viable way to build a firm basis for pricing decisions. This does not mean asking blunt questions such as how much customers are prepared to pay. Tools and methods exist to allow you to quantify what people will pay - precisely and reliably. The only other methods are trial and error and gut feeling, two approaches that share-holders will be increasingly reluctant to tolerate.
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The entire technical revolution of the past 20 years has been driven by customers who bought things, not because they were possible, but because they were practical. Content providers need to keep this in mind if they want to participate profitably in the next 20 years of marketing revolution.
For more information and to learn more about Movie Key new technology, you can contact us at :
info@movie-key.com |
