Movie-Key Ltd ™. is positioned to become a market leader in delivering multimedia entertainment content, changing the way people rent movies and other media, through the use of its unique, cost- effective digital system.
The technology utilizes the tiny new high capacity memory stick (sometimes referred to as a Disk-On-Key as its delivery media and an interactive, Internet-enabled stand for downloading media onto the key. The key is then inserted into a simple add-on set-top box for playback on a TV or computer.
The company expects to reach sales of $50 million within 5 years, from installing multimedia delivery systems, selling system components to third parties and providing content to all the delivery systems.
The vending machine can be installed in hotels, hospitals, central bus stations, train stations, airports, universities, movie rental locations, shopping centers, gas stations, ships and car rental companies.
The company will use the Internet to download encrypted movies and advertising to its interactive stands throughout the world